Tamara Warren Personalizes the Car Buying Experience for Women with Le Car

Tamara Warren, co-founder and CEO of Le Car.

 BILL GENTLE

Tamara Warren, co-founder and CEO of Le Car will speak for herself. She describes herself as a mother, wife and daughter, writer, and feminist. She won't tell you how she got to the top of her life after facing adversity. Warren has a well-known byline in the auto industry. She is best known for her unique coverage of women's luxury car buying and luxury car purchases. Warren's reporting has been published in Fortune Magazine and The New York Times. She is Detroit strong and takes pride in helping women own their buying power in the automotive industry. Contrary to popular belief, women have been important contributors to the automotive industry and are now considered " The focus of the industry."

Warren was born in Detroit and was introduced to cars early.

"My father was an automobile engineer, so I was always interested in car culture. AutoWeek Magazine was my internship to better understand the auto industry. After I began to test drive various cars, I discovered joy and freedom in my work. My perspective on the automobile industry changed dramatically when I moved to New York City. I have test-driven well over 2000 cars and written for more than 150 publications. Warren said that Warren has covered almost every aspect of the transportation industry and specializes in car design, new technology, and sustainability.

It is important to know when to shift gears.

Warren spent her formative years working as a journalist in the music industry. She decided to change gears and explore the intersectionality between women and cars. Warren has built a strong peer network despite experiencing bias, sexism, and misogyny. It is still frustrating that I am often the only woman at car events. Warren said that we know that women make most car-buying decisions and household decisions. She's right. Women are purchasing cars at a faster rate than men. Women make 62% of all new car purchases in the US.

"I am encouraged by the new generation of women entering car culture. However, our numbers are too small, and there is a lack of diversity and representation. Many women I know who held leadership positions in car companies have left the field. Warren stated that it is important for women to be visible on all sides. There are serious consequences if they aren't. Last year, more women than men were killed in auto accidents because we aren't part of equal research and development. We don't have major media companies focused on women in car coverage. This is why we created Le Car.

Take the Long Way Home to Yourself

Many consider owning a car of a certain make and model a status symbol. Others see their car as a refuge. Warren was on his way to freedom when he drove for the first time since escaping a relationship rife with domestic violence.

 

"I was in an abusive marriage during my twenties, and I stopped driving then. The majority of physical violence occurred while I was sitting in the passenger seat. Warren said that she fought to get up the courage to leave, and eventually decided to press domestic violence charges against her husband. "A New York City writer friend offered me a place for the night. My mother suggested I drive across the country to start a new lifestyle. As my confidence, driving skills, and trust in my abilities grew, I felt empowered when I arrived. I was empowered by car journalism, which gave me a purpose and an income. I was going through a very difficult time in my own life, and this creative pursuit helped me heal.

Mother-Daughter Duo, Henriette and Tamara Warren, co-founders of Le Car.

 BILL GENTLE

Warren and Henriette Warren decided to start a business together years later at another intersection. Warren was retired from a career of two decades as a social worker in the midwest.

My father died one month after the birth of my daughter. At that time, I was working at The Verge as a transportation editor, doing interesting work about the future of mobility. This profound change in my life forced me to reevaluate my purpose and see how I could help other women. My friends also complained about how difficult it was to research cars and how to use them once they had purchased them. To help them make informed decisions, I created a car buying quiz as their go-to source. Warren said, "I knew that I could make an impression by building a unique platform. So I resigned my position to create Le Car."

Her mother worked in partnership for decades with her father, a motor city car marketer. My mom and I have always had a close relationship. We trust each other, respect each other, and share a common worldview. Our skills complement each other. We created a business model that would not create the same problems for women who feel frustrated at being taken advantage of by car dealers and confused by all the transportation options available once they own their cars. We are transparent in our partnerships and ensure that our paid and unpaid recommendations are impartial.

Le Car is Designed for Women

The Warren women have expertise in both the car and finance industries. They are determined to ensure every woman can use LeCar to enjoy a personalized, elevated car-buying experience. Warren is proud to share the mission of their company. "Le Car " symbolizes the belief that personal mobility should be empowering and inclusive. We produce content, events, programming, and other materials that support our mission."

We offer advice to people who are looking for alternative mobility or car shopping. Warren said that Warren offers one-on-one advice to her network of journalists and helps people find the right vehicle for them. She and her team focus on personalization to create content that meets the needs of each woman. We share stories about how people use their cars for travel and commuting. It is a reflection of who they are. We want to encourage people to think differently about mobility to help them switch to electric or plug-in hybrid vehicles in the coming years. We offer car buying and selling tips, easy-to-read reviews, and car shopping advice on our most recommended vehicle page. To bring women together, we are integrating programming into our platform.

Women are now leading in ways that society is still not prepared for. Warren believes women should be educated about the car industry and how to personalize their shopping experience.

When talking with women about their next vehicle purchase, I recommend they consider their options months in advance, so they have the time to make an informed decision. It is important to know what their needs and wants are before narrowing down the options. There are more than 260 new models available, with thousands of options. The possibilities are endless when you add pre-owned vehicles to the mix. Le Car's iOS app and quiz can help people identify the areas of their life that they need to consider. Warren said, "We're here for people to learn more about their strengths and weaknesses with no judgement or stigma."

To learn more, visit the Le Car website or download the iOS App.